These days, few people should find themselves asking, “Why use social media for business?” In fact, with the pandemic still leaving its mark on traditional markets, a better question would be, “Which is the best social media for business?” First, consider what your business needs. What is its target audience, and how large should it […]

What is an influencer? Well, you wouldn’t need to call on Komodo for the obvious answer. Defining an influencer as an internet-based personality who has an audience they can (say it with me) influence is easy enough. It’s even getting more obvious that online celebrities are excellent at directing their followers’ purchasing power, because their […]

So! You’ve set up your business on your platform of choice. You’ve slogged over slogans, carved out some content, and your brand is ready to bloom. Now what? Well, to paraphrase an old uni supervisor, scheduling is key. Lots of businesses struggle with knowing the best time to post on social media. Even with a […]

A little blue tick goes a long way. Instagram claims not to favour the verified, but HypeAuditor’s research shows that accounts boasting that unassuming checkmark gain an average of 30% more engagement than those without. According to a study published in February 2020, over 73% of accounts with over one million followers were verified, and […]

Since 2017, Komodo have been an exciting, successful campaigns completed in partnership with loads of fascinating brands. Though, once a campaign is done, or even while it’s ongoing, you still need to know how to increase social media engagement. After all, ads and campaigns are ultimately designed to draw interest and attention towards you and […]

We’ve all put our foot in it at the worst possible time. Meetings, dinners, romantic catastrophes – failing to use appropriate etiquette often leads to trouble. Furthermore, when speaking on social media, any faux pas you stumble into won’t just vanish into the air. As anyone who’s left up ill-advised Facebook posts before a job […]

Affiliate marketing sounds intimidating, but it’s worth getting into.  Since it’s closely tied to the ever-growing influencer marketing phenomenon, understanding the practice is more important now than ever. That’s also why it’s just as important that you let the Komodo team give you the answers you’re looking for. So, what is affiliate marketing, and how […]

It’s a broad question, and it may seem simple, but it still pays to have a solid definition of social media marketing. While you may know the platforms that brands prefer, what you really need to know is how marketing and advertising on social media can manifest in one of two major ways. If you’ve […]

When it comes to influencer strategy, lots of people will offer advice. If you don’t know why you should listen to ours, maybe you don’t know our story. After getting a few awards under our belts, we at Komodo have decided to lay out a brief guide on influencer marketing strategy so that you and […]